Do you know how many turkeys are eaten during the holiday season? Below are a few interesting facts regarding the volume of turkeys eaten, cards sent, and much more.

Christmas Cards
Do you enjoy receiving cards in the mail? How many do you think you get each season? There are roughly 1.9 billion Christmas cards sent in the United States every year to friends, family members, and acquaintances, making Christmas the #1 card sending occurrence, followed by Valentine’s Day.

Packages
The number UPS is expected to deliver this year is over 340 million. The busiest day is expected to reach 20 million deliveries, which translates to 230 packages being delivered every second during that day.

Turkey
There are approximately 60 million turkeys consumed in the United States through the holiday season. Each American eats around 13.7 pounds of turkey every year! You think you are tired of turkey once Christmas is over? This may be why.

Christmas Trees
Next time you are lugging your tree home, remember this little fact. There are 20.8 million Christmas trees cut in the U.S. every year, with Oregon being the largest producer. Tree farmers retail roughly $506 million from the sale of trees. There is $69 million worth of artificial trees imported from China alone. Artificial Christmas trees have outsold real trees every year since 1991.

Christmas Tree Ornaments
China is the largest importer of Christmas ornaments which totals $561 million between January and August. Apparently those little trinkets are purchased year-round to have handy when Christmas time approaches.

Decorating
Most malls and other stores begin decorating for the holiday season on November 1st.

Holiday Shopping
Holiday sales are expected to hit $439.53 billion this year if the economy begins to improve. December accounts for roughly 15% of stores’ yearly sales, except for in the case of jewelry stores, which is closer to 24%. However, most Americans only expect to spend an average of $681 each this holiday reason. On Black Friday, approximately $8.01 billion was spent, totaling $16.8 billion for the weekend. Residence of the New England states are expected to spend the most, with the South expected to spend considerably less.

Toys
Roughly 45% of shoppers this year will be purchasing toys, with Barbie and video games being the most sought after products.

Holiday Music
The most frequently played holiday song is “Jingle Bells”, with “White Christmas” running a close second. Bing Crosby’s “I’m Dreaming of a White Christmas” is the #1 best selling Christmas single of all time.

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Tis the season! People are in a buying mood. Many retailers make half their yearly revenue from now until Christmas. People will be shopping for gifts, decor, food, and more for Christmas, Hanukkah and Kwanza. How can you increase your sales during the holiday season? If you run a small or home-based business, make sure you plan to incorporate some special promotions during this time. It’s tempting to put off business until “after the holidays” and focus on your own celebrations—there’s always so much to do. That’s fine if it’s your choice. But if you are trying to increase business, now is a great opportunity to do so.

Here are some simple, low-cost ways to increase your revenues during this busy shopping season:

Revamp your descriptions:

Think about how your product/service would make a nice gift and tell your prospective customers. “Makes a great gift for the special guy in your life”. Perhaps you could create a gift suggestions flyer. People need help choosing great presents for their friends and family. Help them out by telling them what to buy for their mom, dad, wife, husband, sweetheart, child, co-worker, aunt, etc. Offer your “gift-buying” guide free on your website, put it in with all your orders, and distribute it around town.

If you provide a service, those make great gifts, too—who doesn’t like a massage, or a free housecleaning, or a free tax planning session? Sell gift certificates for your services. A key selling point is that people don’t think to give services, but they can be very unique and appreciated gifts. You might have to come up with ideal recipients—i.e., for the harried homemaker, the busy executive, the loving mother, and so on. Tell your customer (the gift-giver) how much the recipient would love your service instead of a fruitcake

Create Gift Packages:

Perhaps you could bundle several products into a basket. Think about the “recipients” and create special baskets—for example, if you sell cosmetics, create a “teen-dream” makeup kit, an “anti-aging” kit, a “glamour party makeup” kit, and so on. Almost any business can come up with creative packaging or bundling for their products and for their services. For services, you could do a “buy one, get half-off” package. Or a buy three, get one free package. You can even team up with partners to create super packages—a spa and a housecleaning service could combine a massage & a house-cleaning for a fabulous gift for working moms.

Offer Free Gift Wrapping or Free Shipping:

The word “free” gets attention. Wrapping and shipping are two things that add to the cost of the gift and if you can include it, that would increase your sales. To make it worthwhile, set a spending requirement—free gift wrap on items over $50 or something similar. Ditto for shipping. You can even run specials where shipping is only $5 for all orders by a certain date, or gift wrapping is free on Mondays.

Holiday Give-Aways:

It’s nice to do something extra for your customers during the holidays. If you have a retail store, bring in Christmas cookies or candy or hot chocolate. If you ship products, buy some ornaments at the dollar store and toss them in with the orders. If you visit clients, take a small goodie bag or fruit basket. The ideas are endless. For spa-type businesses (products or services for anything from manicures to bath gel), consider a sample of a product – a holiday-printed emery board costs pennies and is a nice thought. For an event planner, send everyone a “holiday party guide” even if you don’t have their business this year—fill it with great ideas and you’ll get more business! For a wedding planner, a personalized ornament for all your wedding couples will create much good will.

My Holiday Card Rule:

If you are going to send holiday cards, please, please, please sign them. Having your company name pre-printed on the card is so impersonal that you’d do better saving your money. Hand-addressing your cards is nice, too, but some people have illegible handwriting, so printing the envelopes is okay. But, really, an unsigned card is simply going to send the message that you don’t have time to be bothered with things like signing cards and you never want your customers to think you don’t have time for them. It’s the greeting card version of a form letter.

Action Item: Take a few minutes to write down some holiday ideas you can implement in your own business—just one could be enough. Don’t overload yourself-one idea well executed will be more fruitful than 20 haphazard ones. Then, put it on your calendar and spread some holiday happiness to your customers!

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